Ashley Kai
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healthy cook

Feeding San Diego, a non-profit organization that aids in local hunger relief, has started a program called Healthy Cook that teaches low-income families how to make nutritious and cost effective meals. This program consists of volunteer nutritionists that teach weekly classes in cooking and nutrition at their new location in National City. Feeding San Diego wanted a brand that would help the program become more widely known to instill the importance of eating healthy to families who may be working multiple jobs and part of the Calfresh program.

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approach

The bright orange from the Feeding San Diego brand was used to establish a connection between the two organizations and a vibrant teal was introduced to keep an upbeat and exciting mood. The natural and organic feeling from the typeface Festivo Letters was used to create a friendly and inviting environment on the mobile app and to appeal to a wide audience that may be interested in trying out the features on the app.

One of these features includes a pay option and a receipt tracker for participants of Calfresh, which combined with the healthy recipes and grocery bargain lists, can help low income families eat better on a budget. 

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Collaborative project with Olivia Martinez